SEO and Search Technology for recipes and food retail
Why Recipe Marketing Works
Recipes are a powerful tool for food brands to engage with home cooks. This approach, known as recipe marketing, has proven highly effective in engaging consumers and promoting products.
By creating and sharing recipes, brands can showcase offerings in a way that adds value to consumers' lives, rather than simply making a sales pitch.
What can go wrong?
Many food brands post recipes without realizing that they need to be set up correctly for search engines to find them. To maximize impact, brands should choose between two paths:
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partner with a recipe supplier who comprehends the technological requirements
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or engage two separate providers—one for recipe creation and another for SEO research and structured data implementation
We offer everything you need.
Website Platforms
No matter what platform you are using for your website, store or blog, we can help you to successfully optimize and host your recipes.
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Which recipes get attention?
Just because someone's sister-in-law has an innovative recipe, doesn't mean that it will bring consumers flooding. Few cooks go online searching for "a recipe I've never heard of before". Success in recipe marketing means combining several attributes"
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Trending Search Terms: Hosting a set of recipes that are reaching high-volume searches is a fundamental part of a successful strategy. Once you are catching the eye of home cooks, you can extend your recipe library in the following ways.
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Attractive Food Fusions: Combining elements from different cuisines can create exciting and visually appealing dishes that catch the eye of consumers. Fusion dishes are often seen as innovative and can intrigue food enthusiasts looking for new flavors.
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Practicality and Ease: While creativity is essential, most recipes must remain accessible to the average home cook. Complex or time-consuming recipes can deter users, whereas easy-to-follow recipes encourage more people to try them, increasing user engagement and satisfaction.
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Edginess and Unusual Elements: Including an element of innovation or edginess helps a recipe stand out in a crowded market. Unusual ingredients or innovative cooking techniques can make a recipe memorable and worth sharing, adding to its viral potential.
Distributing Recipes
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Multi-media distribution: Effective recipe marketing goes beyond just publishing on a brand's e-commerce site. Sharing recipes across social media platforms, blogs, and even product packaging can significantly increase reach and engagement.
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User-generated content: Encouraging customers to share their own recipes using the brand's products can create a sense of community and provide authentic content.
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Visual appeal: High-quality food photography and styling are crucial in recipe marketing, especially on visual platforms like Instagram and Pinterest.
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Shoppable recipes: Integrating e-commerce functionality directly into recipes can streamline the path to purchase, allowing consumers to easily add ingredients to their online shopping carts.
Why technology matters
Somehow, it's easy to imagine that technology has very little place in recipe marketing, but that's absolutely not the case.
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SEO optimization: While matching trending search terms is important, recipes should also be optimized for long-term search engine visibility
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Structured Data: Schema.org (structured data) is crucial for food brands engaging in recipe marketing because it helps search engines understand and display recipe content more effectively.
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Social Media Keyword Strategy: A social media keyword strategy is vital for food brands doing recipe marketing because it dramatically increases the discoverability of recipes across platforms
What we do
We are recipe marketing experts. We combine a passion for food with decades of expertise in marketing and technology. We know exactly how to create recipes to successfully support the marketing of your food brand.
Just as importantly, we know how to write and format those recipes across different media platforms to maximize your satisfaction.
Finance has 'FinTech' and marketing has "MarTech'. We introduce "RecTech".
To discuss our rate sheet, or to get into conversation about our work, please complete the form below.